Business students learn the history and development of Alton Towers

On Tuesday 4 April, Mr Burke took a selection of year 12 and 13 students to Alton Towers as part of their Business Studies qualification.

The students attended a lecture covering the history and development of Alton Towers Resort and how the brand has evolved. The students learnt about brand positioning, marketing campaigns, utilising profits, organisational structure and Alton Towers’ business vision and mission.

Following the morning’s presentation, the students and Mr Burke & Mrs Ware were able to enjoy an almost empty theme park to release their inner thrill-seeker! A great day was had by all, evidenced by lots of sleepy students on the journey home.