KS5 CREATIVE MEDIA

Unit 1: Media Representations

Media representations in context 

Products:

• Film
• TV clips
• Advertising
• Games
• Music videos
• Magazines

Deconstructing Media Messages

Audience Decoding

Introduction to Unit 14: Digital Magazine Production

Unit 1: Media Representations

• Introduction to theories of media representations
• Stuart Hall’s Reception Theory
• Encoding/or decoding model in television discourse
• Richard Dyer & stereotyping
• Audience Positioning
• Laura Mulvey & the male gaze theory.
• Feminist Theorists
• bell hooks
• Angela McRobbie
• Van Zoonen
• Judith Butler – Gender Performativity and Fluidity of Gender

Unit 14: Digital Magazine Production

• Magazine genres
• Codes and conventions

Unit 1: Media Representations

• Audience Decoding

Media products are deconstructed as audiences ‘read’ media material and determine their associated messages:

• Types of reading – preferred, negotiated, oppositional, aberrant
• Open and closed texts – polysemy
• Intertextuality
• Decoding
• Passive and active viewing – ‘hypodermic’ and ‘uses and gratifications’ models

Unit 14: Digital Magazine Production

• Source, log and generate appropriate formats

 Unit 1: Media Representations

• Semiotics Media Language
• Semiotic analysis is one approach to understanding the messages and meaning in media products:
  • semiotics – signs and symbols which are ‘read’ by the audience (Ferdinand de Saussure, C.S. Peirce)

Unit 1 Media Representations

• Exam Revision 

 Unit 1: Media Representations

• Expectations and subversion of genre
• The construction of media texts using established codes and conventions:
  • audience expectations of genre
  • subversion of expectation and its impact
  • generic codes – content, theme, setting, characterization subgenres, hybrids and subversions of genre

• Tidying up Unit 14 Digital Magazine Production 
• Magazine production stages
• Creating magazine layouts
• The camerawork and photography create meaning and communicate messages through:
  • framing – medium shot, close‐ up, long shot, medium close‐up, extreme close‐up, medium long shot establishing shot or lack of (to locate or disorientate) overhead, point of view (POV), two‐shot, over shoulder shot, associated POV angle – high, low height – high, low, mid level – straight, canted movement – static, pan, whip pan, tilt, track, dolly, crane, hand‐held steady camera.